User Generated Content Moderation
In 2006, Time Magazine named ―You‖ as its Person of the Year, bringing even more attention to the new social phenomenon of engaging consumers in the creation and submission of content of all types. From Super Bowl ads to personal profiles, consumers are now participating side by side with companies to create User Generated Content (UGC) sites. The power of these sites can be significantly diminished by negative or divisive submissions from that small percentage of consumers who can ruin an experience for everyone. This white paper will discuss the pros and cons of moderating UGCs, together with some moderating insights, in line with brand reputation management and business income generation.