It is advisable for a company to create three blogs: service, corporate and personal blogs for marketing purposes. The three types of business blogs works with each other to bridge the clients, media, and the public as a whole to the business and its executives. Free and paid blogging platforms are available on the internet for use. It is also advantageous to add interactive web elements to the blog site, like polls and games. One of the no-no’s in blogging is letting readers or visitors throw comments without giving them a set moderation guidelines. The use of social networking sites is also an ultimate technique to market the blogs.
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