The Go-To Company

Posts tagged “new media services

Gone Paperless

With new technologies, many offices and establishments are going paperless already. Among the benefits of becoming a “paperless” business are higher cost productivity (you do not have to maintain fax machines), wider space (your shelf is now inside a small USB drive), real time document updating, and some pro-environment results. During the recently-concluded American Music Awards, organizers decided to hold the event with a “paperless” advocacy replacing script boards with Samsung Galaxy Note 2. You can also go paperless by choosing to receive electronic bills (instead of the traditional bills) and sending memos via email.

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User Generated Content Moderation


Executive Summary

In 2006, Time Magazine named ―You‖ as its Person of the Year, bringing even more attention to the new social phenomenon of engaging consumers in the creation and submission of content of all types. From Super Bowl ads to personal profiles, consumers are now participating side by side with companies to create User Generated Content (UGC) sites. The power of these sites can be significantly diminished by negative or divisive submissions from that small percentage of consumers who can ruin an experience for everyone. This white paper will discuss the pros and cons of moderating UGCs, together with some moderating insights, in line with brand reputation management and business income generation.

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Making it big in mobile: Taking Advantage of the Mobile Trends in 2013

The mobile industry is one of the fastest growing business industry in the whole world today. It is estimated that 5.9 billion people own a mobile device and this is expected to climb year after year. By 2015, there will be 7.4 billion mobile devices owners in the world. More and more people are going into mobile, and as a marketer, you need to be on it, too. So we highlighted three key mobile trends for 2013 that you can take advantage of as early as now.

  1. Integration of P2P and video streaming in your mobile website.
  2. Build augmented reality apps
  3. Stick with and embrace Social Media Advertising

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