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Gone Paperless

With new technologies, many offices and establishments are going paperless already. Among the benefits of becoming a “paperless” business are higher cost productivity (you do not have to maintain fax machines), wider space (your shelf is now inside a small USB drive), real time document updating, and some pro-environment results. During the recently-concluded American Music Awards, organizers decided to hold the event with a “paperless” advocacy replacing script boards with Samsung Galaxy Note 2. You can also go paperless by choosing to receive electronic bills (instead of the traditional bills) and sending memos via email.

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Blogging As a Marketing Technique

company blogsIt is advisable for a company to create three blogs: service, corporate and personal blogs for marketing purposes. The three types of business blogs works with each other to bridge the clients, media, and the public as a whole to the business and its executives. Free and paid blogging platforms are available on the internet for use. It is also advantageous to add interactive web elements to the blog site, like polls and games. One of the no-no’s in blogging is letting readers or visitors throw comments without giving them a set moderation guidelines. The use of social networking sites is also an ultimate technique to market the blogs.

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Social Media: A Crime-fighting Tool

In the United States, 9 out of 10 police departments are using some form of social media to combat crimes. A study from Lexis Risk Solutions found out that 4 out of 5 use social media to fight crimes. It also learned that 67% believe that social media helps solve crimes more quickly. Police use YouTube to post surveillance videos, and Facebook to post images of “wanted” suspects in hiding. Cops befriend suspects to be able to learn about the location of these suspects. Records have it that a good number of suspects were already caught with the use of social media.

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NMS CARES Launched Football Clinic

BAGUIO CITY, PHILIPPINES — In pursuit of the company’s mission and vision, New Media Services (NMS), via its flagship corporate social responsibility division NMS CARES (Commitment And Responsibility in Establishing Social development) is pleased to announce the inaugural kickoff of “Just For Kicks: NMS CARES Football Clinic” on October 9-11, 2012 at Benguet State University Football Field, La Trinidad, Benguet.

The partnership with PILCD will center on its Community-based Adult Learning and Development program to address the needs of youths who have very limited or no education experience, integrating sports, specifically football, as a platform for learning. The integration of a football training program aims to boost the quality of learning outcome of the out of school youths, especially in promoting leadership, team spirit, camaraderie, healthy lifestyle and well-being in a physically and mentally stimulating platform.

The 3-day football clinic will feature learners of the Balik Paaralan (Back to School) for Out of School Youths and Adults (BPOSA). It will be facilitated by Coach Frael Aquino of BSU FC, interspersed with workshops and activities for reflection and group learning, to be conducted by NMS employees, to further build self-esteem, cooperation, team work, promote healthy lifestyle and teach the ‘science and math’ of football.

“This is our way of giving back to the community as a company, and to appreciate what we have,” said NMS CEO Martin Eyking. HR Executive Manager Jennifer Francisco, the head of the program, also added that this initiative will “not only help the out-of-school youth participant train them for life skills” but “also help our employees appreciate the value of life” itself.

Social Media Marketing Trends

Modern social media marketing deals with three major shifts: quality online interaction, content or post promotion, and mobile advertising techniques. Businesses provide consumers/customers/visitors with quality interaction or experience. Customer support and site interactivity have gone a notch higher. Businesses are no longer interested in building a huge online networking without active members. Businesses also invest in content promotions. Sponsored reviews, recommended stories, and in-text advertising are trending in the market after these new strategies were proven to be as effective as the traditional banner ads. With the rise of internet-enabled phones, businesses are also building mobile sites and launching mobile advertisements. Mobile ad strategies are rapidly growing and are considered as the future of marketing and branding.

 

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Providing Excellent Customer Service: A White Paper

Providing Excellent Customer Service: A White Paper

Customer service can make or break any company. It is fundamental to a profitable growth. Those who have mastered it, succeed. Those who haven’t, struggle. In today’s tough economic climate where customers have more choices than ever before, companies should not overlook the important aspect of customer satisfaction. Expectations are higher, and unless they are  satisfied, clients may take their business elsewhere.